Have A Think On Me

Good Day, I am Sam Dingus. Since this is the first of what I hope is a long line of blog posts, I wanted to take an extra moment to introduce myself. I have a degree in Business Administration as well as Marketing. I have experience in financial, retail, restaurant, real estate, and non-profit sales. I have been an efficiency black belt (six sigma) and am a Ziglar certified customer service trainer. I am passionate about common sense marketing and extraordinary customer service, but more important than all that I appreciate “thinking” people, and on occasion come up with my own unique ideas and marketing campaigns. I’d like to share with you some simple concepts to help you do it too.

I’m not here to present myself as some sort of genius and you (the readers) as mere dolts when it comes to marketing and customer service. In fact, our business model is set up to share information and ideas that you may or may not have already thought of yourself. We want to strip away the BS in our client’s minds that may be holding them or their companies back from being their best.

To that end, here is my thought of the week: Almost anyone can be good at marketing. If you’ve ever purchased anything online, in a store, or even from an individual, just think about the things that made you buy that particular product. Chances are the things that made you buy, will also make your customers buy. Did you want to check out that product because of a clever ad, a suggestion from a friend, a coupon, or did you feel that product was superior in quality than its competition for some reason? If we pay attention to why we buy things, we can begin to see why our clients buy things and that is the key to motivating them to purchase (products or services). We can also begin to analyze other company’s advertising/marketing and come up with a common-sense approach to our own advertising/marketing. We can then formulate a plan and see if we’re focusing on the right aspects of our products, our advertising, and our overall marketing strategy.

In future blog posts we will examine some things that I hope will improve your marketing results, and as always if you’d like a specific marketing plan for your specific needs, we’ll be happy to meet with you personally.

So, adjust your attitude to make it a great day, and tune in next week to have a think on me, Sam